Websites
Having a good website with engaging content and a well-structured design is critical for many reasons. Firstly, a website that is easy to navigate and has a clear layout will help visitors find the information they are looking for quickly. This helps to keep site visitors engaged longer, which can lead to increased conversions and sales. Secondly, high-quality content will attract and retain visitors, as it provides value and establishes your website as an authority in your industry. Additionally, the user experience needs to be exceptional, with intuitive interfaces and easy-to-use tools and services. An exceptional user experience not only helps retain visitors, but it also encourages them to return repeatedly, share the site with others, and increase brand awareness. Therefore, investing in creating a good website with great content and an optimal user experience can help boost your online presence and help grow your business.
Working with Sabrina Villiger, a kinesiologist based in Switzerland, was an inspiring and heartfelt collaboration. She needed a complete visual foundation for her business, including a logo, website, and her first set of marketing assets. For the logo, Sabrina came with a few symbolic ideas—the frangipani flower, an infinity sign, and her initials. From there, I developed a unique icon that subtly weaves these elements together into a refined and meaningful design that now represents her brand. The website and materials followed the same calm, elegant aesthetic, reflecting Sabrina’s grounded and compassionate presence in her kinesiology practice.
Thank you, Sabrina, for your trust and the beautiful collaboration.
I had the pleasure of designing the website for Annett Engel-Kirchner, a beautician and ILP Coach based in Dresden, Germany. The project involved bringing together her two distinct professional paths — beauty and coaching— into one cohesive and elegant online presence. Inspired by her soft, inviting color palette and warm imagery, the design reflects both her aesthetic sensibility and her compassionate, professional approach.
One of the key challenges was to create a clear structure that allows visitors to intuitively navigate between her beauty services and coaching offerings without feeling overwhelmed. We focused on visual harmony, gentle transitions, and thoughtful content placement to make the experience feel seamless and calm. Our collaboration was a beautiful mix of kindness, clarity, and creativity—both professional and heartwarming from beginning to end.
Thank you, Annett, for your trust and openness throughout the entire process.
Some projects come with a special story—like reconnecting with Corina Hintermeister, a former schoolmate I hadn’t seen in over 20 years. Corina reached out to rebrand her business Kindernothelfer.ch, a Swiss-based provider of first aid courses for parents, educators, and anyone caring for children, which she runs together with her brother Reto. The rebranding process included a fresh update of their brochure, participant certificates, flyer, poster, and website. The new website is clean, friendly, and reassuring—reflecting both the professionalism and warmth at the heart of their mission. It was an absolute pleasure to bring visual clarity and consistency to a business that plays such an important role in child safety.
Thank you, Corina and Reto, for your trust and the lovely reconnection after all these years.
Jacquie Wise of Wise Ways has been a long-term client and a true joy to work with over the past five years. Based in Albert Park, Melbourne, Jacquie is a counsellor and life coach with decades of experience supporting individuals through life’s challenges. Her original website felt stuck in the 90s—so we completely redesigned it to reflect her depth, warmth, and professionalism in a fresh and modern way. Alongside the website, we’ve been collaborating on her branding and social media presence to create a cohesive and authentic identity across all platforms.
Thank you, Jacquie, for your continued trust and inspiring partnership over the years.
