Australian Centre for the Moving Image (ACMI) is known for its museum of films, TV, video games, digital culture and art.
Design an A3 folding brochure for a film noir festival focusing films in the genre from the 1940s to late 1950s.
No specific films should be featured in the brochure – it should instead convey a mood that evokes a sense of intrigue and drama.
Inspired by the classic associations with film noir, the design solution combines the elements of lipstick, smoke and strong contrast.
The resulting cover creates a vivid typographical solution that combines handwritten elements (using lipstick) with the simplicity of the sans-serif typeface.
The black background is a connection to the darkness associated with film noir, with added visual elements created with charcoal to mimic cigarette smoke.
The open A3 reveals a playful grid that clearly communicates the details of the films using a system that employs hierarchy and alignment to strong effect.
*Created for Shillington College Portfolio