Colmed Group is an Australian company that specialises in providing first aid training, first aid services at major events and also patient transport. They have recently changed their business name from Colbrow Medics to Colmed Group.
Support the rebranding by updating the logo to reflect the new name and add a visual identity that quickly and clearly communicates that the business is Australian. The logo needs to be applied across the five services offered by the Colmed Group.
Using the established brand identity colours, we devised a logo that uses the Southern Cross as a clear identifier for the company’s Australian connection. The Southern Cross element allows the use of different colours to be employed for each arm of the business to clearly differentiate the range of services available, whilst still clearly communicating that the five offerings are connected to the overall Colmed Group.