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I-YTC Pty. Ltd.

Port Melbourne

*Click on the pictures for full size


A newly established service for Iris Schaden; an accredited Business and Personal Coach who focuses on using positive psychology to support her clients to reach their personal and professional potential.


Create a visual brand identity and website. Beyond engaging and educating potential clients about the positive benefits of working with Iris, the site needed to support her authority as a trusted expert.

Roll out of the visual solution across touch points including Facebook to maximise customer reach.


A website with a premium, fresh, modern style that clearly guides the reader through Iris’ professional credentials, her approach to coaching, and answering the ‘what’s in it for me?’ marketing message. The site structure and the layout of text and images on each page create a considered flow to lead the reader through the information in a sequenced way.

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